This book offers a contemporary overview of the commercial-gallery sector at a time of rapid change and expansion inside a thriving industry because it was written by a former gallerist with an insider's perspective. More than any other player in the art industry, galleries are viewed as enigmatic characters with a complex set of rules. This book presents a methodical evaluation of the major issues and opportunities that the industry is currently facing, providing a fascinating look into the gallery ecology. 
In order to comprehend how commercial galleries create value for their artists, Henry Little develops brand and identity as essential concepts. He then investigates how this process has gotten more complex in the hybrid post-pandemic world of physical/digital. The book explores dealers whose primary locations are outside of the major art market hubs of New York, London, Paris, and Hong Kong, including Seoul, Los Angeles, Sao Paulo, and Cape Town. It also covers Old Master dealers as well as galleries working in the fields of Modern and Contemporary art.